ACW
WAG

Who we are

What’s On Wales is set up and maintained by Audiences Wales, an agency dedicated to increasing access to the arts and cultural sector in Wales.

We provide a range of tactical and strategic marketing services for a wide range of organisations, from opera companies to galleries, to amateur theatre companies and museums. 

Our primary aim is to understand our audiences and potential audiences better, so that we can work with our partners to improve marketing communications, spreading the message more widely amongst the public, and encouraging greater levels of engagement with this essential part of life in Wales. 

Audiences Wales was created as a result of a merger that took place in April 2005 between Cardiff Arts Marketing (CAM), Valleys Arts Marketing (VAM) and Marketing the Arts in Swansea and Carmarthenshire (MASC). 

The three agencies had each been undertaking research and development work for the arts and cultural industries for over 25 years, and had built up an impressive range of expertise and experience, which has now been made available to an even larger number of cultural organisations through the creation of Audiences Wales.

www.whatsonwales.co.uk is Wales’ first bilingual website with listings for arts events all across the nation, has been launched. From theatre to pop music, gallery exhibitions to dance, comedy to opera and much, much more, the site aims to provide all the information you need to plan a night out.

Don’t forget to visit our MySpace page  and join our Facebook group.

Contact details can be found via the link on the left.